Here is how it works:
Begin by pre-planning three lists of contacts.
- List 1: New Contacts (These are all new people or referrals to contact.)
- List 2: "Non-currents" - These include:
- Actual partners who have gone non-current
- Special Gift Partners
- Prayer Partners
- List 3: Recurring Giving Partners
The goal is to reach out to 2 people on each list each week (2 New Contacts, 2 Non-Currents, and 2 Current Partners)
Not only does this keep you from becoming overwhelmed with the process, but it also helps you to focus (both prayerfully and physically) on only six specific people each week. This can be personalized to a 3:3:3 or 4:4:4 ratio, depending on time and capacity. This also helps to provide a weekly, attainable goal - allowing for freedom when connections have been attempted or, if time/capacity allow, "bonus" connections to be made. It creates attainable goals, short-term rewards, and breathing room in your MTD Process.
Some thoughts for each list:
- New Contacts: 2-4 Connection Attempts Per Week
The goal is to set up new appointments and new financial asks. This will most likely require two or more connection attempts in a week.
- Non-Currents: 2-4 Connection Attempts Per Week:
The goal is to move these "non-currents" to currents. You have already built relationships with these people and are pursuing additional cultivation. - For true non-current partners, we are seeking the why and how to make them current/regular givers again.
- For the Special gift partners and prayer partners, it is a two-fold goal
- Connect and ask for prayer requests
- Give another financial ask for recurring giving or another special gift.
- Recurring Giving Partners: 2-6 Connection Attempts Per Week
The goal is continued cultivation. Depending on the relationship, this may also require two or more connections within that week. - Call: Phone/voicemail. If you can connect, the goal may be to thank, catch up, prayer requests, & prayer together. This could also potentially include a financial increase or special gift ask if needed.
- Text: If you don't connect, a simple text of thanks and/or asking for prayer requests is great.
- Call: If you are in a more crucial support-raising season, you might consider a third call/connection attempt.
We hope this new rhythmic style will allow you to continue cultivating your current team while adding new people along the way.