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1. Call them with a gentle reminder. Leave a voicemail, if necessary. Let them know you're excited to start meeting regularly. Ask to see if they're ok (maybe they're sick or have had a crisis arise). Remind them you're there to empower them to reach their goal, not to babysit them. Share how studies have shown that faithfulness in attending weekly coaching meetings corelates to effectiveness in raising support. Then ask them to let you know when would be a good time for them to meet weekly for encouragement. If they agreed to the MTD Coaching Agreement, you may also refer to that. Or you can introduce this in one of your first calls to set expectations and reach a mutual agreement moving forward. 
2. If you get no response, reach out to the program team lead to let them know what's going on and ask for their direction on what you should do next. 
   1. If the program lead wants you to reach out to the supervisor, use this template (Introduction of Coaches, Supervisors, Missionaries) to introduce yourself and let them know of the situation.
3. A SOP might be needed to establish boundaries and expectations. The program lead and supervisor can work together to create this. You are welcome to request this, if you feel it will provide the motivation the employee needs. 

MTD Thresholds & Expectations outlines what milestones support-raisers are to reach and what should happen if they don't. 

Tasks for Full Time MTD can also be a helpful tool to send to the employee. 

Depends. EOYA appeals to a different type of giver than your recurring donor. For example, EOYA can be a great way to approach a larger-capacity giver who your coachee is intimidated by or with whom they cannot book a formal MTD presentation meeting (due to the giver's busy schedule). When this type of donor gives to a year-end appeal, it indicates a level of interest in the ministry and invites follow-up conversations and follow-up giving opportunities. 

If those you're coaching are willing to follow the Game Plan for End Of Year Giving and only ask those who have not received an invitation to give in 6 months or more, then tell them to go for it. 

Here's another way to think about it: 

• The EOYA appeals to a different type of donor than the monthly/ recurring donor. Because of that, yes, you can encourage those who are in Initial MTD to do an EOYA. However, they should only send the appeal to the following types of people: 

  • Larger capacity (wealthy)
  • Those who are non-committal (won’t sign up for a recurring gift, but might give a special gift)
  • Those who have previously said no to giving
  • Those who are extra hard to get a hold of/ ghosting
  • Those who have given a special gift, but don’t give on a recurring basis.

  This might end up being a real short list of people. But, that’s ok for year 1! It starts the healthy habit of offering a year-end giving opportunity.

• Reduce list to 10-20 people
• $5K goal
• Send an email introducing the need. 
• Call each person individually and invite them to give toward the vision. 
  • Sample language: 

    Right now, we are in the middle of an important End-of-Year campaign. That’s because every now and then we must pause to ensure we have the right amount of resources in place to continue and grow this mission God has entrusted to us. This month, we have set an ambitious $5,000 goal — and today I want to invite you to please give a gift to help meet it. Would you seek the Lord on if He is asking you to give? (wait for a response) I'll call you back in 3 days to see how that prayer is going. 

• Plan to follow-up every 3 days (except the week leading up to Christmas). Follow-ups can include: calls, texts, emails, social media messages, snail mail, etc.

• Double-check to make sure the person you're coaching has asked voice-to-voice or face-to-face. (If not, it's not too late to give them a call!)
• Dig into how the follow-up is going. How often are they following up and what are they saying?  
• Encourage them to vary their follow-up; different times and different methods. 

1. Send a snail mail letter of your appeal. Add a note on the letter that you'll call in a few days. 
2. Call and invite them to give. "I was just calling to see if you got my letter..." *Plan to recap the letter. Most will not have read it. 
3. Follow up. Is tomorrow too soon?
4. Email a copy of the letter a while later as a soft reminder. 

• Sample timeline:  
  • Relationally reconnect by the Monday before Thanksgiving. 
  • Right after Thanksgiving, personally invite people to give. 
  • Follow up on that invitation every 3 days. 

Week 5 - How to Ask for Connections

Ask: How many times have you reached out to them with no response? What method are you using to reach them? What did you say?

*Likely they aren't ghosting. We usually quit too early, only use one method of communication or say something that doesn't beg an immediate response. Ask the above questions to get to the bottom of the story.  

Follow Up Sequence

Week 6 - Follow Up

Follow Up Strategies