Take your total monthly support goal (make sure it’s updated!)
UI Step
Divide your goal by the number of supporters you want on your team; the number of supporters you can realistically stay connected to within a year (It's not recommended to go above 70).
Averages:
Single: 50-65
Married (one spouse working MTD): 60-70
Married (both spouses working MTD): 60-75
UI Step
This will give you the average dollar amount you should be challenging new and current donors to give.
Example:
$6,000 month support goal divided by 60 supporters =$100 magic number.