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Depends. EOYA appeals to a different type of giver than your recurring donor. For example, EOYA can be a great way to approach a larger-capacity giver who your coachee is intimidated by or with whom they cannot book a formal MTD presentation meeting (due to the giver's busy schedule). When this type of donor gives to a year-end appeal, it indicates a level of interest in the ministry and invites follow-up conversations and follow-up giving opportunities. If those you're coaching are willing to follow the Game Plan for End Of Year Giving and only ask those who have not received an invitation to give in 6 months or more, then tell them to go for it. |
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Names/ Contacts
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Follow-up
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How many times have you reached out to them with no response? What method are you using to reach them? What did you say? *Likely they aren't ghosting. We usually quit too early, only use one method of communication or say something that doesn't beg an immediate response. Ask the above questions to get to the bottom of the story. |
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