If you are new to Reliant and transitioning from another partner organization, there are a number of things to consider when moving current supporters to Reliant. This page will walk you through these considerations and teach you how to guide supporters through this transition.
In this page, you will find:
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When asked what inspired their donors to move their giving to Reliant, most missionaries say this is the secret sauce: Giving a deadline and following up.
https://reliant.org/caleb.christman served in Mexico for a number of years, then the Lord called them to plant a church in Delph, Netherlands. Here's what worked for them in moving their donors from their former organization to Reliant:
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Martha Moore moved from being supported by the IMB to raising her own support with Reliant. Here's how she transitioned some of her prayer partners to financial ministry partners: Mainly my communication was more of a NEW "ramp up" -- would you be on my team? And the classic (but great) way of making appointments and giving an MTD/ MPD presentation. The shift was not a "I like you Martha and already support you-- so now let's switch giving..." BUT instead it was "I like you and you're already supported thru IMB -- oh oops-- now you're NOT supported and it's not sort of "automatic" that you can serve in Europe unless this giving with Reliant happens? OK!" The key, for me, was communicating how important it was that I even START with Reliant. There was more explanation necessary, because they were NOT used to my needing funds. AND I was also trying to be careful to explain good reasons for my switch of organizations, not throwing any "dirt" on anyone, but also showing that God was leading me in this new SEASON, where Reliant was a better FIT for this type of ministry. I had three months to make the change, raise the support and get back to the Netherlands. Here's what I feel helped the most in support-raising:
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Most donors will need 5-7 follow-up prompts from you in order to complete the task of transitioning their giving. Here are samples of what to say:
Ultimately, your goal is to share your joy, give instructions, and open the door for upcoming interaction. Below are some elements you may choose to include in your letter. You will also find a sample letter.
Sample Letter *this sample is only a portion of what could be in your letter. See above for guidance on additional areas to include in your letter. As one of our financial supporters through (ministry name), we want to share how grateful we are for all of your faithful giving over the years! As part of the process of transitioning to (new assignment) with Reliant Mission, we will continue with (ministry name) through May. During this time, we will train the locals who will be taking our place in ministry and will also meet with our partners. In order to finish strong, we need all our ministry partners to move their recurring giving over to Reliant by May 30th. After years of ministry, our desire really is to have a core team who invests deeply in the ministry and we're able to invest deeply into them. Right now, what that looks like is us stepping out in faith and asking our partners to seek the Lord on if they can increase their giving to $200 monthly, or some other amount. May I encourage you to use this time to pray over your giving and discover if the Lord is asking you to increase your impact? We are thankful for and rely on your faithful investment to keep us going in full-time Kingdom work! Important dates to remember:
It takes about 8 minutes to cancel your giving with (ministry name) and start it with Reliant. Can I encourage you to take 8 minutes right now to continue journeying with us by moving your ministry giving? Here's how:
If you have any questions about any this, please reach out to us. We love to hear from you! Speaking about hearing from each other, we will be reaching out within the next week with a phone call. As our partner in this adventure we're on with the Lord, we want to have a chance to hear your heart, answer any questions and talk about our future together in ministry. Part of this conversation will include an encouragement for you to seek the Lord on His direction for your giving. As we seek to increase our impact, we'd like to encourage you to seek Him on how you might increase your impact as well. This not only includes giving, but could also mean connecting us with others or committing to pray over us for a determined time. We are so grateful for your work with is in ministering the gospel to a broken world. And we are excited to see what the Lord has for each of us in this next, new chapter of ministry! |
You may want to consider including a letter of endorsement from the organization you're entering into that partners with Reliant. This may provide your current donors with more reassurance regarding your new partner organization.
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The phone call after the letter is essential. Don't miss this step. It gives you a delightful connection point with your ministry partner and also expedites the transition process faster than any email/ text/ message can. . Hi! Glad you answered. I wanted to catch up and also let you know about some ministry changes coming soon. Is now a good time? (take some time to catch up personally and see how they are) Not sure if you had a chance to read our email yet, but we have some big changes coming soon. (pause to get some indication on if they've read it. If they didn't read it, recap the change and why you're making it.)
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Here's what to say if you call and have to leave a voicemail. (say this) After leaving a voicemail, follow-up with this text message:
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(say this)
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For donors who wait until the last minute or those who have difficulty with technology, here are some helpful hints:
There are a few options if someone has resistance or difficulty with setting up their giving online:
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Generally, 3-10% of your donors will miss the deadline. Plan for this. Here are some ways to help them accomplish the task:
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If you have further questions, or would like individualized guidance, reach out to your MTD Coach or reach an MTD Specialist at MTD@Reliant.org