End-Of-Year Ask

Time to plan for your End-of-Year Ask!

An End-of-Year Ask is an important element of a Sustaining Missionary’s MTD strategy. It is a good annual rhythm for connecting with and cultivating your ministry team. Now is the time to begin praying over and planning your End-of-Year Ask. We have created a sample timeline on Solomon to help plan out your steps starting this month. (Click on the button below for more details.) If you are still raising your initial support this might not be for you, please discuss with your MTD Coach.

Your End-of-Year Ask could be for a tangible and current need (any rising health insurance costs, increasing monthly rent, vehicle or family needs, etc.) or could be a call for your donors to give generously (which allows you to build in times of strength to help in the lean times). It is an important part of your MTD lifestyle to give your ministry partners opportunities to be engaged through giving. 

Statistics indicate:

• 31% of all charitable giving happens at year-end
• 12% of all giving happens in the last three days of the year

Not sure how to plan for the ask? Here are four key elements you can read more about on our helpful Solomon page.

1. Pray and renew your donor list – identify how to approach your various donors
2. Relationally reconnect – determine who you need to connect with on a personal level before sending
3. Ask – craft elements of communication and customize based on your donors and your need
4. Personal reminders – this is likely the single greatest factor in having a successful end-of-year ask campaign

End-of-Year ASK (EOY)

As always Reliant will also be sending out a Christmas card to all donors with an appeal to give towards your ministry during this holiday season. We hope this is a support and reinforcement to your personal strategy to connect with them in this time.  If you have any questions, please do not hesitate to reach out to your program liaison or email  MTD@reliant.org. 

Your Reliant Central Team