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So, you have a bit of backpay, eh? Ready to knock it out? Great! Below you'll find a sample letter you can edit to your heart's content (or just drop use. Drop your relevant info into the areas in the blanks and be on your way)parenthesis and change some of the language so it sounds more like your voice. Just keep in mind the main building blocks of this thing: 

• We invite people to give toward vision and what God is doing. We do not ask them to give to our deficit. "Help me get backpay" is not inspiring. "Empower me to reach the lost with the gospel" is.  Bonus points for including a ministry story (the best ones are about one person who is named vs a large group of people).
• We personalize the communication as much as possible. The 1:1 ask is the most effective. This letter can be used to start that conversation, but please plan to ask your targeted list of people personally. At a minimum, take the time to mail merge so your letter is addressed to the person vs an impersonal "Dear friend." 
• We tell people what is needed to meet the goal. Have to raise $40K? Let people know. Don't be vague about what it's going to take to get you into a healthy spot so you can run this race with perseverance (Hebrews 12:2). 
• We encourage them to seek the Lord on what to give. This is donor discipleship... plus it's God's money anywayWe disciple our donors to seek the Lord on what He wants them to do with His money. 
• We show them how to give. Online giving is great, but end of year tends to see more paper checks. Please include the Reliant mailing address. 
• We follow up with a personal call or text. When it comes to securing the gift, the 1:1 ask and the proceeding follow up is far more important than this letter. If you're going to spend your time on something, let it be on personal asks and follow up! 

Sample EOYA Letter 

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When the supervisor asked how often he sharpened his ax, the lumberjack replied, “I have too many trees to cut — I don’t have time to sharpen my ax.”

It's coming At [Your Ministry Name], we understand the value of This is an "ax-sharpening" seasons. Just as the lumberjack needed to pause and hone his tool, we, too, must occasionally pause to ensure that we have the necessary resources to continue and expand our mission—a mission that revolves around introducing people to the transformative power of Jesus.season for me. (As students return home for winter break - OR - As we're coming up on that time of year where many are thinking about charitable giving. If this applies to you, would you consider giving generously to pave the way for people to experience the hope and peace the gospel offers? ), it's time for me to pause to ensure I have the necessary resources to continue in ministry in the coming year. As someone who has helped me sharpen my ax in the past, I felt it necessary to invite you to again consider sowing generously into introducing (students, first responders, Italians, etc) to the transformative power of Jesus. He continues to provide opportunities for greater impact and broader scope, and we continue to trust I'm trusting Him for the resources to match that vision. 

The need for gospel workers in (our community) remains substantial. Take, for example, the story of (Insert ministry story here). Your support has helped make an immense difference in the lives of (students like Meredith). And every dollar invested contributes to nurturing a new generation of believers who hunger for biblical truth.

This holiday season, I'm We are trusting the Lord will provide $10,000 in year-end gifts. It's a  This giving is a crucial part of our mission's sustainabilitymy sustainability in ministry, and we I believe it's a goal that can be reached with the support of individuals like you who share our the vision. While some of our faithful donors contribute regularly, we also rely on those who generously give when asked or have the capacity to make larger gifts. Your support can make an immense difference. The need for gospel workers in our community remains substantial, and every dollar invested contributes to nurturing a new generation of believers who hunger for biblical truth.Would you take a moment right now to seek the Lord's guidance on how He wants you to respond to this need? 

Please allow me to offer three reasons why this is a worthy investment:

1. We're making an impact. Each week, more than (120 college students) are impacted by our ministry. They're coming to faith, joining community groups, reaching out, and developing as leaders.

2. There's a ripple effect. The (students) we minister to here go on to have families, work at engineering firms, open dentist offices, etc. These students are taking the The good news of Jesus goes with them into their homes, the lives of their children and across the globe when they leave.

3. There's more to be done. The (Louisville metro area) is home to more than (50,000 college students). Even if you combine all of the evangelical (campus) ministries, at best, we're only engaging 5% __% of them. These (students) need to hear that Jesus deeply loves them. Your giving creates opportunities to do that.

Thank you for prayerfully considering. You can expect me to give you a quick (call or text) in a few days to see how the Lord is leading you.

May God bless you abundantly for sowing into the Kingdom at this pivotal time, 

(your signature here)

(Phone #)

(email)

All gifts are tax-deductible. To count for the

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2023 fiscal year,

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gifts must be made

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online or postmarked by December 31st

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Online giving: (type out your Reliant giving page URL here)

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Mailing address: Reliant Mission, ATTN: Gift Services, 11002 Lake Hart Dr., Orlando, FL 32832 *Please

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include (my name) and FD#

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______  on the memo line. 

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I invite you to seek the Lord's guidance on how He wants you to respond to this need.

Thank you for prayerfully considering. You can expect me to give you a quick (call or text) in a few days to see how the Lord is leading you.

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