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When people respond to your opportunity to make an impact through giving, the next step is to thank them. Donors give to multiple causes. An average donor will see 10-20 thank you's a year and promptly forget them all. You want to be the thanks they can't forget. The general standard is a hand-written thank-you card and a phone call. A welcome packet sent to a new donor or a small gift for a particularly impactful gift can go a long way! Develop the art of flattery in your thanks. Don't be shy about it! Tell your donor often, loud and clear, in the big type, just how great they are (because they are!) and remind them of the impact they're making. Do not include a financial ask or additional giving opportunity in your thanking process. See Annual Stewardship Plan & Timeline for how to follow-up with donors after the Year-End giving season with a THANK, SHOW, CONNECT, OFFER progression. |
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Hooray! You've received gifts at year-end and you've thanked the donors. Now it's time to increase fruit through some cultivation. The Annual Stewardship Plan details how to honor and steward these special donors throughout the year with a Thank, Show, Connect, Invite cycle; recognizing their investment with genuine thanks, showing how their giving is making an impact, personally ministering to them, offering new opportunities to give and the cycle starts over. |
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