Page History
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- Caring - If a donor tells you something, ask them about it later. Even set reminders so you'll reach back out to them after that event or thing in their life happened.
- Ministering - If someone asks you to pray for them, pray over them right there. Then follow up and ask how it's going. People appreciate being remembered.
Thank you Cards
Never underestimate the power of a hand-written thank you card.
Nonprofit thanks are often perfunctory, predictable, leaden and unconvincing. Donors give to multiple causes. An average donor will see 10-20 thank you's a year and promptly forget them all. You want to be the thanks they can't forget.
Click here for 50 thank-you card prompts (thanks to Scott Morton, support-development coach).
Snail Mail a Thank You Packet
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Consider this idea for a Thank you card or as a Christmas Card/ gift.
What makes this card stand out:
- Personal note - Although the thank you card was printed as a template, Ali still took the time to write a personal note on it. Hand-written, personal notes are key relationship-builders with supporters!
- Pics of smiling faces - Ali wisely got pics of the children she will be ministering among and has been able to use those pics in her MTD presentation and on other pieces, such as this Thank-you card. Supporters might not know these children personally, but seeing their faces helps build yet another connection between the supporter and the people whom they're sending her to minister among.
- Small, ministry-related gift - Included in the card was a hand-painted, wooden bookmark from the country where Ali is going to serve. This was not a gift for the sake of a gift. It tied in directly to her area of ministry and served as a reminder to the supporter of where they will be ministering through their faithful giving.
- "You're on the List" insert - This served as a reminder of Ali's email prayer letter and to check if it's getting stuck in their spam or junk filters.
- Contact Info - On the back of the card, Ali gave a large, clear opportunity for supporters to stay connected with her through other avenues (Facebook & email).
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