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Let's say you're running a business that has shareholders who regularly invest into your company. In order for your company to scale and grow, you need them to increase their investments over time. If this is the case, what should be your next move? How could you plan this to be a regular conversation so you not only retain, but increase investments?

Along with an increase in vision, we engage our donors in regular increase asks because income changes. That supporter who came on your team as a new college grad likely has a different income ten years into his career. If you've never engaged him in an increase ask, it's likely something he hasn't considered, even though he has the capacity. 

This is the same wisdom we use for MTD increase asks! In gardening/ farming terms; we look at the crops we already have in order to discover how to increase their yield. We don't go out and plant more crops if we aren't weeding, fertilizing, watering and pruning the crops we already have. And we certainly don't leave fruit on the vine come harvest time!

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