Page History

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Sample Time - lines 

September/October

- Start planning/writing your year end communications.

November

- Have your November update arrive before Thanksgiving.

-Put your EOYA in the mail within the 3 days post Thanksgiving

December

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• Be aware of your ministry needs and identify the need for which you will seek extra financial support.
• Review your income, your support goal and any holes you are experiencing financially.

• Send regular monthly updates that are descriptive of how God is working in your location. 

November

• Segment your Donor list. 
• Create your End of Year Ask letter 
• Key times for sending out the Ask letter run from the week before Thanksgiving until the 2nd week of December. 
• Give attention to your plans for relational touches. 

December

• Plan 1 or 2 times for phone calls after the Ask Letter has been received.  If you can only leave a voicemail or text, focus on being relational rather than mentioning the Ask; remind the donor how much you appreciate them.  
• Plan a reminder that is visual that will put you on the donor's mind in the second half of the month.  Perhaps a family picture, something to hang on fridge.  Again, this is not to be a repeat of the ask.  It needs to either encourage, or provide a picture. 

If this timeline doesn't work out for you, that's ok! It's more important that you engage in this process and do it even if it's not done to the timeline above.

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