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What is an End-of-Year Ask? 

Usually appeals for one-time gifts (vs monthly support, gifts in kind or service projects) are most effective this time of year. A special ask to ministry partners at the end of the calendar year. This ask could be toward a tangible and current need (rising health insurance costs, increase in monthly rent, needing a vehicle, baby on the way, etc) or it could be a call to the action of generosity (allows you to build in times of strength to help in the lean times). It is an important part of your overall MTD plan.


Why is this important? 

Statistics show that about 30% of giving happens in November & December. So, it's important to give your ministry partners opportunities to give toward Kingdom causes. This article from our friends at Support Raising Solutions explains more. 

NOTE: If you are still raising your initial support, this might not be for you. Discuss with your MTD Coach first.



Four Key Elements in End-of-Year Ask Rhythm

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