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Friends and donors are interested in special needs and high-impact causes at the end of the year. (Think Christmas List) This ask could be toward a tangible and current need (rising health insurance costs, increase in monthly rent, needing a vehicle, baby on the way, etc), or it could be a call to the action of generosity (allows you to build in times of strength to help in the lean times). Generally, the EOY Ask focuses on special needs gifts rather than monthly support or gifts in kind. It is an important part of your overall MTD plan.
There is also a spirituality to the end of year ask. You can listen more about that in this podcast from our friends at Support Raising Solutions.
What is in these Solomon Pages?
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