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First Contact for Appointment. For in-person strategies, we may find Facebook a similar help in initiating a get-together. As voice-to-voice cell phone use moves more commonly to an “inner-ring” of intimacy (family and close friends), Facebook becomes a natural “first phone call” to an acquaintance or direct referral. Use a private message with informal tone but clear text (like the one pictured above).
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Sharing the Need: Public and Private. We’ve learned in MTD training that direct and clear “asks” for financial support should be done person-to-person and never broadly to a group — “an ask to all is an ask to none.” Blanket letters or general asks from a open stage are impersonal and unlikely to get a response. The same is true on Facebook. Don’t use the public areas of Facebook to ask for financial support, e.g. post on your Facebook wall, “Will some of you help support us at $50 a month?” This is equivalent to yelling to someone across a crowded room — it is to someone, but doesn’t feel very personal.
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