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• We invite people to give toward vision and what God is doing. We do not ask them to give to our deficit. avoid terms like need, shortfall, crisis, and lack of funding. "Help me get backpay" is not inspiring. "Empower me to reach the lost with the gospel" is. Bonus points for including a ministry story (the best ones are about one person who is named vs a large group of people).
• We personalize the communication as much as possible. A 1:1 ask is the most effective. This letter can be used to start that conversation, but please plan to ask your targeted list of people personally. At a minimum, take the time to mail merge so your letter is addressed to the person vs an impersonal "Dear friend." 
• We plan for letters hit mailboxes (or in-boxes) before Thanksgiving.  You’ll want to beat the Christmas cards (and Christmas spending). Some recommend sending a letter before Thanksgiving, followed up with a phone call after Thanksgiving. 
• We tell people what is needed to meet the goal. Have to raise $40K? Let people know. Don't be vague about what it's going to take to get you into a healthy spot so you can run this race with perseverance (Hebrews 12:2). This amount could be a great question to put before the Lord, so you have that confidence behind the number. This page will show you how to calculate the amount to put into your EOYA. 
• We encourage them to seek the Lord on what to give. We disciple our donors to seek the Lord on what He wants them to do with His money. 
• We show them how to give. Online giving is great, but end of year tends to see more paper checks. Please include the Reliant mailing address. 
• We follow up with a personal call or text. When it comes to securing the gift, the 1:1 ask and the proceeding follow-up is far more important than this letter. If you're going to spend your time on something, let it be on personal asks and follow up! 

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It's recommended you snail mail this letter to a targeted list of people, then follow it up with a personal call to invite them to give. You As a soft follow-up to your call, you can also email a copy to them as a soft follow-upof the letter. 

Dear (Name), 

As the end of the year is quickly approaches, I have the honor of inviting you to prayerfully consider a Christmastime giving opportunity. You are one of my distinctive (treasured, esteemed) ministry partners because you enjoy giving special gifts. Not only does the Lord love your cheerful giving, but your gifts have uplifted me, encouraged me and kept me going in ministry to _______. As someone who has helped to encourage me in ministry in the past, I felt it necessary to invite you to again consider sowing generously into introducing (people group) to the transformative power of Jesus.

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Let me share a glimpse of what we've been able to accomplish this year, in part because of your financial partnership. *story of one person/ life-change. Then share ministry stats from the past 12 months.  

This is our work together as co-laborers. Your support has helped make an immense difference in the lives of (reference the person from the story you just told). And prayers, support, and gifts make it possible. And every dollar invested contributes to nurturing a new generation of believers who hunger for biblical truth. This holiday season, I'm trusting the Lord will provide $10,000 in year-end gifts. This giving is a crucial part of my sustainability in ministry, and I believe it's a goal that can be reached with the support of individuals like you who share the vision. 

Would you take a moment right now to seek the Lord's guidance on how He wants you to respond to this need?

(or Would you prayerfully consider investing again in (people group) before the end of this year?)

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Please allow me to offer three reasons why this is a worthy investment:

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Thank you for prayerfully considering. You can expect me to give you a quick (call or text) in a few days to see how the Lord is leading you. (*If sending this letter to your entire support and prayer team, do not include this last line. Only include it for the small group of 20-40 people with whom you intend to personally follow-up.)

May God bless you abundantly for sowing into the Kingdom at this pivotal time, 

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