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| Reliant is on Facebook too. Don’t forget to link to Reliant’s own public page on Facebook: www.facebook.com/reliantmission. How? Include this under your “Employment” section of your profile (click through to make sure you land on the official page) and stop by and “Like” the page to join. This page will be appropriate for donors as well. |
Facebook through the MTD phases
Namestorming with Facebook. Who to talk to about financial support? We know that all sorts of friends, family and Christians might want to hear about the ministry God has called us to. Most of us need to start the support-raising process with a minimum list of 200 potential people. Since the average user on Facebook lists more than 300 friends — with many of the digital generation having five to ten times that — Facebook is the natural first place to start. Facebook allows you to page through every name alphabetically or search by things like geographical interest or even church association. Since we want to stick with open-minded brainstorming rules, most of these will move to our MTD list. And don’t forget friends of friends — Facebook will let you browse your spouse’s, best friend’s or dad’s list too.
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First Contact for Appointment. For in-person strategies, we may find Facebook a similar help in initiating a get-together. As voice-to-voice cell phone use moves more commonly to an “inner-ring” of intimacy (family and close friends), Facebook becomes a natural “first phone call” to an acquaintance or direct referral. Use a private message with informal tone but clear text (like the one pictured above).
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Sharing the Need: Public and Private. We’ve learned in MTD training that direct and clear “asks” for financial support should be done person-to-person and never broadly to a group — “an ask to all is an ask to none.” Blanket letters or general asks from a open stage are impersonal and unlikely to get a response. The same is true on Facebook. Don’t use the public areas of Facebook to ask for financial support, e.g. post on your Facebook wall, “Will some of you help support us at $50 a month?” This is equivalent to yelling to someone across a crowded room — it is to someone, but doesn’t feel very personal.
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Public or Private? On Facebook Today: | ||
“Wall” or “News Feed” post on your own profile. | Like talking loudly at a party. Between 5-50 people can hear you. | Public |
Post on Another’s “Wall” | Like talking loudly at a party to someone in particular. Individual is guaranteed to hear you, but between 5-50 others will listen in. | Public |
“Tagging” | A public call out of one individual. Similar effect to Post on Another’s Wall. | Public |
“Group Message” | Like a group email, guaranteed to get to the recipients | Semi-Private |
“Message” | A one-to-one conversation similar to email. | Private |
Facebook Chat | A one-to-one conversation in real time. | Private |
Facebook Advanced
Convergence and Integrity. Public and private are merging. A consequence of social media is the convergence of public and private life, as well as the convergence of “multiple public lives.” We mean that our nephew’s birthday party pictures become something that co-workers see too, and our bantering with close friends can become something we find our parents joining in, whether or not they were invited.
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