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MTD stewardship is the relationship-building and communication that takes place after a ministry gift has been received. Stewardship |
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involves showing how a donor's giving is making an impact, personally ministering to them, offering new opportunities to give and recognizing their investment with genuine thanks. Generally, this can be accomplished in |
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a THANK, SHOW, CONNECT, OFFER cycle. |
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This ongoing view of MTD leads to a strong and stable support base and only takes about 1-2 hours a week. At the heart of the THANK, SHOW, CONNECT, OFFER cycle is great spiritual transformation - transformation for both for you and the donor. Our intention is that our financial ministry partners will be in a better spiritual condition as a result of interacting with us and giving to the ministry - and we will as well. As we invest wisely and intentionally in the people God has given us, we honor our donors by taking the time to get to know their heart and minister to their need as they minister to ours. Giving to ministry is a chance for us to mutually minister to one another. (More about this in Spirituality of Fundraising by Henri Nouwen.)
| OFFER
| THANK the
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No financial ask.The ethos behind SHOW is to show how their donor dollars are making a difference by sharing a story of something that's making an impact in the Kingdom. Do not include a financial ask or additional giving opportunity.
A recent ministry story -even a time when MTD has become ministry.
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People give to people, not to organizations, mission statements or strategies. Prayer is in the "Connect" category. |
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MTD stewardship is the relationship-building and communication that takes place after a ministry gift has been received.
Stewardship involves thanking donors, updating them on the impact of their gifts, keeping them involved and offering other opportunities to give. Generally, this can be accomplished in a THANK, SHOW, CONNECT, OFFER cycle twice a year. This ongoing view of MTD leads to a strong and stable support base and only takes about 2-3 hours a week.
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After a gift, THANK donors for their giving. The general standard is a hand-written thank-you card and a phone call. (Other ideas HERE.) No financial ask.
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A month or two later, SHOW the donor how their gift made an impact. They need to know they made a difference. No financial ask.
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> Repeat the process. |
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Annual Stewardship Timeline:
This timeline The timeline below is a sample of what stewardship may look like for a support raiser in a given year.
Feel free to customize to your situation/ ministry partners/ need. For example, someone who is younger or not very established in ministry might have a rhythm that looks like: Thank, show, show, show, connect, show, offer.
Sample Annual Timeline:
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January | THANK | Personal touch-base + snail-mail thank you |
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February/March | SHOW | Donor-centered reporting on what the donor accomplished through their giving |
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April/May |
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CONNECT | Nurture your donor as a person. | |
June | OFFER | Giving opportunity - Increase or Special |
July | THANK | Personal touch-base + snail-mail thank you |
August/September | SHOW | Donor-centered reporting on what the donor accomplished through their giving. |
October/November | CONNECT | Personal touch-base. Then an "I'm thankful for you" card or ministry magnet around Thanksgiving. |
Additional Resources
Re-engaging MTD *If it's been a while since you've engaged in MTD, use the tasks on here to inform your annual plan.
Ways to Connect - Annual Stewardship Plan
Creative Ways to Connect With Supporters
Spirituality of Fundraising by Henri Nouwen
Game Plan for End of Year Giving
The Invitation to Increase (Increase Ask)
Scott Morton, How to Create an Annual Fundraising Plan
ChalkLine Sample Communication Timeline
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Additional Resources:
Ways to Connect - Annual Stewardship Plan