Now that you've shared your testimony, you need to transition to the presentation.

• This can sound something like, "Thanks for listening to my story. If it’s all right with you, I'd love to show you some photos

Three questions to consider:

1. Who are you reaching?
2. What are the struggles they go through?
3. What are their needs?

• Sharing the need can sound something like, "One motivation for me/us is knowing that there are xxx,000 people in <location> who need to hear the good news of Jesus Christ."
• You can also ask, "

Now that you've reached the Gospel portion of your presentation, you will tell/remind the person that only Jesus can truly fulfill those needs.

• "

Answer to the Need

Sure, people know that you're planting a church. But what will you be doing specifically in that process?

• "

STOP and see if they have questions! Now is a good time to do this so they don't get confused about anything you've said so far and are able to keep focusing on what you are going to say. Sometimes if people are confused or have questions, they are thinking about that instead of focusing on you and what you are saying.

After you've asked for questions, you will lead into your various asks.

• "Thanks so much for your questions/listening to what God is doing. I am so excited to be a part of this ministry... <Cast vision one last time before asking for partnership>
  • Ex. "Just like we were able to see Jill change her life around, we want to be there for the thousands of others like Jill who need to hear the good news of Jesus in <city>"

• On the "I am Reliant" page: But <insert name>

The Need for Partnership

Here it is! The big finish. You've made it this far; you can do this. We recommend reading directly from the "Here's how you can help" page because it gives you a minute to breathe, gather your thoughts, and pray before diving into the ask.

The Here's How You Can Help page (HHYCH) is the key tool to introduce the financial ask.

• The page is carefully worded and should be followed nearly exactly — to be read word-for-word at the end of your presentation. If you prepare and practice adequately, you will be able to present Reliant’s financial needs in a natural and conversational manner while sticking closely to the text.
• The HHYCH page allows donors to see how giving works and is designed to focus on our biggest need: regular, monthly giving.
• "I'm actually just going to read this directly from the page because Reliant has done a really good job of wording it."
  • Read the entire lefthand side and continue reading the righthand side "I am reliant on God to provide ministry team members who will make monthly investments in the mission."
• Now, you can stop reading and talk directly to the person you're meeting with.
  • "<Insert name> I am trusting in God to provide people who are able to give <insert range ask or specific amounts> per month. Would you join our team at one of these amounts?"

Be specific

• We speak about specific dollar amounts or ranges in order to:
  • Share our need as concretely as possible
  • Help the potential partner see “what is normal.

Stop talking. Breathe. Pray. Pause. This pause will feel like an hour, but it's really only a few seconds. Resist any urge to say something like, "I mean, it's okay if you can't." or "I know that's a lot of money, and you just had a baby/lost your job/got married, etc." Do not give them a reason to say no when you've just spent so much time giving them every reason to say yes.

• Say thank you!
• Clarify the Amount, Frequency, and Start Date
  • It is very important that you know exactly how much and how often partners plan to contribute. Miscommunication can easily happen here. Is the gift monthly? Or were they thinking quarterly or annual, or just a special gift? When would they want to start?

• Once you have determined the amount, frequency, and start date, communicate appreciation again.

• Briefly Explain How to Start Giving

  • Once the amount has been clarified, it is important that the new partner know how he or she can give most effectively. This should be very brief; you will address details later.

  • "Let me explain how that works. Most donors set their giving online. Reliant has a secure website that is easy to use and allows you to stop, start or change your giving at any time. Before I leave, I'll share more about how you can get started."

The prospective ministry partner responds, “I’d like to pray about it,” or “I’d like to talk with my spouse about it,” or something similar.

• Say Thank You and Be Happy! Maybes often can lead to “yes” decisions, so be happy.

  • "I certainly appreciate your consideration!"

• Set up a time to get his/her decision.

  • "For considering giving, when does it make sense for me to get back to you? Could I call you back in a few days to see what you have decided? Today is Monday; would it be enough time if I called you, let’s say, Wednesday?"

    • Most people are able to make a decision fairly quickly. Allow them enough time for a decision while staying within a timeframe where they don’t lose the urgency of the ministry's need. Sometimes this is the next day. Often it is 3-4 days.

  • Pro Tip: Suggest a time that you can call back. The prospective ministry partner may suggest another time, but you suggesting one gives you a springboard from which to set a mutually agreeable, specific time.

    • Some people may tell you they will call you. In those instances, here are some example responses that will help you keep the ball in your court:

      • "I certainly appreciate that, but I am usually either on the phone or gone. I think it would be easier for you if I gave you a call."

      • "Thanks, I appreciate that! I do tend to be hard to get a hold of, though. If we don’t connect, I’m happy to try to give you a call as well."

  • Once you have agreed on a time to call, confirm it out loud with them.

    • "I’ll look forward to talking with you around 7:30 or so Wednesday night."

  • Pro Tip: It can be helpful to allow for flexibility instead of a rigidly exact time. Remember, you have lots of calls to make!

• Briefly Explain How to Start Giving

  • Even with a maybe, it is important to briefly explain what giving could look like.

  • "I can certainly understand you wanting time to pray about this decision that is really important. Before I leave, I will go ahead and explain how the process works if you do decide to partner with Reliant. Most people start their giving to Reliant on our website. It’s secure, easy to use, and allows you to start, stop, or change your gift at any time. Should you and your wife decide to give, I can show you how to do that."

A “No” response can mean several things:

• “No, that amount is too high” (ask for a lower amount)
• “No, I can’t give regularly” (ask for a special gift)
• “No, right now is a bad time” (but later might be okay)
• “No, I have some unspoken concerns.”
• “No, period.”

This means we must clarify! Primarily, remember to graciously ask clarifying questions to determine what their “No” means.

Clarifying

• Ask for a lower monthly range.
  • If they are unable to give the monthly amount you requested, your follow-up should communicate understanding and appreciation: "I can certainly understand. I know that amount can sound high to some donors. Is there another amount that you could feel comfortable with?"

• Ask for an Alternate Frequency

  • If they are unable to commit to something monthly: "I totally understand. Some donors can’t commit on a monthly basis but have been able to consider quarterly or annual gifts. Is that something you might consider?"

• Ask for a Special Gift
  • "I can certainly understand. Not everyone is in a position to give on an ongoing basis. Mr. <name>, as well as the monthly expenses I’ve mentioned, special, one-time gifts will help cover less frequent financial needs of our ministry such as...<list a few special needs>.
• Ask about the future.
  
  • If they are unable to give at all financially, your follow-up should communicate understanding and appreciation and seek to find out if they would be willing to consider giving in the future.
    • "I so much appreciate your consideration. Some people who can’t consider giving do have circumstances change in the future. Could it make sense for me to check back in three or six months or another time?" If the answer is “Yes,” get a general time to get back in touch. Then agree upon an appropriate time to contact him/her. "I appreciate your willingness to consider joining Reliant’s team in the future."
• “No”…period
  

  • Communicate understanding and appreciation. "I can certainly understand. Thank you so much for letting me share about Reliant and this ministry with you. It’s a privilege just to be able to tell our story."

  • Ask if there are unspoken concerns. It may be appropriate to ask about unspoken concerns. Be sensitive and mention this only when appropriate.

    • "I wonder, are there any concerns you’ve had or questions I’ve left unanswered?"

Ministry Updates

This not only returns to your mention of the need for prayer but also confirms with the donor that you are not “taking money and running.” You intend to establish a relationship and report back.

Plus, some people will not be able to give financially but will want to be part of a regular prayer team or should receive updates because there is potential they will join the team in the future. Use discretion on this; it can be costly to add everyone to your print mailing list.

In today’s transitional world of communication technologies, it’s best to rely on donor preference for how to send updates. Most missionaries send their prayer letters via email but also maintain a postal mail list.

Script Example for Yes or Maybe Responses

"I send ministry updates in the form of a regular prayer letter or email, and I’d love to include you so you and your family can pray for our ministry. Some people will even make a commitment to pray for me regularly, and I desperately need that. Which method is best for you to receive updates?"

Script Example for No Responses

"Some people haven’t been able to give on a regular basis but still have a strong interest in the ministry we’re doing and want to commit to being part of our prayer team. I typically send ministry updates in the form of a regular prayer letter or email, and if you want to join that team, I’d be happy to include you. At the same time, I understand if this isn’t something you’re interested in at this time. What do you think?

Objectives: Communicate the various ways for partners to begin giving to Reliant

• Show how to use the donor giving website to start, stop, or change their giving
  • Yes, with amount →"Thank you so much for committing to giving $__/month! As I said before, we can get that set up now or, if you're more comfortable, I can quickly walk you through how to set up your giving online and you can do it on your own later today or tomorrow."
  • Maybe →"I know you said you'd like some time to check your budget/talk to your spouse/pray, but if it's alright with you, I would love to quickly run through how to set up your giving online so if you decide to financially support the ministry, you can get your giving set up."
  • No → "Thank you so much for listening to the vision of what we pray God will do through our ministry at _____. If something should change and you decide to financially support me, you can find my giving page at Reliant.org/_____."
• Implement wrapping-up appointment principals by asking about ministry updates, praying with partners, and tying up any loose ends from their conversation as appropriate to each situation

• Input notes about ministry partners in your donor management system after each appointment to track important details about ministry partners
• Establish patterns and practices for following up with partners after appointments, including sending thank you notes, sending materials as necessary, and communicating appropriately

• Send a Thank You text/email. The same day, send a brief text or e-mail that thanks them again and includes a link to the website for giving

  Expand
  title Yes
  From: Dave C. Subj: Thank You Again Dear Mr. Jones – Thank you again for the meeting today! I’m so encouraged by your generosity in giving towards our new church plant to reach the young people of Chicago with education and, ultimately, the Gospel. It makes a world of difference. Here’s the place to go: Reliant.org/david.johnson View our profile and choose “Give Now” to get started. In Christ Jesus Dave

  
  

  Expand
  title Maybe
  Thank you again for the meeting today about my plans to plant a new church and reach young people in Chicago with education and, ultimately, the gospel. I was encouraged by our conversation, and I appreciate the time you’ll take to consider whether you can be involved. If you do decide to give, here’s the place you will go. Feel free to take a look to learn more about Reliant. Reliant.org/david.johnson We’ll talk again next week. In Christ Jesus, Dave

  
  

  Expand
  title No
  Thank you again for the meeting today! It was kind of you to hear about our plans to reach young people in Chicago with education and the Gospel. I understand that you won’t be able to give at this time, but I do appreciate the time you spent with us. God bless! In Christ Jesus Dave C. Cool Chicago Church Plant In ministry partnership with Reliant Reliant.org/david.johnson

Financial Ask