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The people most committed to our ministry are those who have already invested time, money or emotional energy in it. Our partners, sending money each month, care much about the success of what we are doing. Further, they are not likely to be offended by a strong ask. If they can’t say yes, they likely wish they could.
Therefore, set your ask high. Do not begin with an increase ask of $10 additional monthly. This is too low. (For instance, consider your total goal. If you have a 50% yes rate for current partners, this is usually not nearly enough.)
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| “In order to meet this goal, would you consider doubling your monthly gift to Reliant?" Not all of us will be able to do this, but many of us will, and we believe this investment is seeing much fruit right now. We pray you can give as generously as you are able and God leads. |
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| Regardless of what you can do in addition, we remain incredibly grateful for what you are already investing. Thank you. |
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| We’d love to give you a call really soon—let’s catch up since it’s been such a long while. This is a good excuse to connect. |
SPECIAL GIFT ASK
If your goal is monthly, avoid the special gift ask until you’ve asked clearly for recurring giving first. Donors need to understand clearly what you need. If they think giving an additional $500 right now is just as good or better than increasing their monthly, you may
If you ask, share a concrete ministry need, such as a seminary class or new ministry computer, and be bold to ask if they could cover the entire cost. You’ll be surprised at what people will do, especially to cover a one time, concrete gift. A $1000 laptop is not too much to ask if they believe it will have a big impact on your ministry. If they cannot afford this, they’ll let you know. Then you can ask for contribution towards the goal.
Important policy reminder: even though we have personal needs, we can’t directly ask people to give towards, say, a car repair, because this isn’t a direct Reliant ministry need. Think “could I legitimately reimburse this cost?” before you use it as an example.
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