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The questions of “how much do you need to raise” and “when do you need it?” are key. We need concrete goals here. “As much support as we can get” is true for nearly any missionary, but infinity makes for poor communication and vision as we lead ourselves and our ministry partners into the next phase of our ministry.

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Let's look at an example. Jeff has a current support goal of $6,514 but is showing only about $4,950 in active recurring giving each month. He’s getting by, but there is not room for ministry expenses. And because of the lower funding, Jeff hasn’t taken his last offered raise, which would increase his support goal even more. The shortfall is $1,564. After prayer, Jeff decides to set his intermediate goal at $1,500 of new financial support and celebrate if it goes even above and beyond that.

Jeff writes, “We have an immediate need for an additional $1,500 in monthly giving in order to sustain our ministry with Reliant and our new church plant.”

Setting a date is crucial too. When do we need it? Right away! Any time! But these answers are as indefinite as not communicating a clear dollar goal. A donor needs to know “when.”

Jeff has found that he’ll be able to cut away from fulltime ministry responsibilities in mid-April, and has most of the summer set-aside for MTD. He’s hoping he can meet his goals by the end of June, but isn’t sure. In order to communicate a clear deadline for donors, however, he chooses 15 July as his deadline. This leaves enough space so that donors don’t delete an old e-mail just because they think the date has passed. Jeff writes further, “In order to return to fulltime ministry, we need to meet this goal by July 15.”
Contact Reliant for a MTD Goal Worksheet

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