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One motivation for me is knowing that there are xxx,000 people in <location> alone who need to hear the good news of Jesus Christ.

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You may also give other examples: Statistics from the city or local area that help communicate the need for a ministry or church plant there.

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 Mr. Jones, let me ask you a question. You may have read the news about what is happening around the world, but they don’t usually report what goes on day to day. What do you think are some of the pressures facing people today?

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 I’d have to say poverty and depression.

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Regardless of the answer, acknowledge it positively.

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 Unfortunately, I would have to say you’re right, along with these other problems.

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As you read through the list of common problems, I’m sure you’re thinking that these problems exist in everywhere, and you are absolutely right. The two problems that seem to be prevalent are addiction and poverty.

 It seems that many of these problems stem from the fact that…

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Communicate possible reasons for problems. However, make sure these are factual and believable.

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As a matter of fact...(Possibly tell a story here)

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Of course, as you and I know, only a relationship with Jesus Christ can fill the void that is in each person’s life. That’s why I feel very strongly and deeply about reaching out to people in <location>, to show them God’s love and forgiveness through Jesus Christ. I desire to help them develop a moral foundation with the hope and joy Christ has to offer. ...(Possible short testimony or story)

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