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It's recommended you snail mail this letter to a targeted list of 20-40 people, then follow it up with a personal call to invite them to give. As a soft follow-up to your call, you can also email a copy of the letter. 

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As the end of the year is quickly approaches, I have the honor of inviting you to prayerfully consider a Christmastime giving opportunity. You are one of my distinctive (treasured, esteemed) ministry partners because you enjoy giving special gifts. Not only does the Lord love your cheerful giving, but your gifts have uplifted me, encouraged me and kept me going in ministry to _______. As someone who has helped to encourage me in ministry in the past, I felt it necessary to invite you to again consider sowing generously into introducing (people group) to the transformative power of Jesus.

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