if you have supporters who gave multiple times in 3 yrs, just count them 1x
lets say all those ppl give what they gave last time. How much does that add up to? Is that close to meeting your year-end ask amount?
UI Step
Choose your method
1:1 Ask, then send Thanksgiving card = good if you want to get ahead of the pack
Thanksgiving card then 1:1 ask = good if you want a relational primer before inviting them to give.
Elements: *arrange in any order you wish
1:1 invitation to give (phone, video call, in person, etc)
card - no ask, just relational/ im thankful for you. Doesnt have to include a pic, but if it does, dont feel like it has to be perfect. Selfie & move on
1:1 follow up (phone or text)
mass letter "spaghetti against the wall" - sometimes will produce new irregular givers with which you can engage later
mass follow up
after-xmas reminder
Bonus points
Magnet or small gift (key, bookmark, bracelet, etc
an extra follow up
UI Expand
title
1:1 Ask + Follow up
pick 20-40 to engage one-on-one. Plan to personally invite them to give. Phone call, Zoom or in-person.
Personal Follow-up call/ text.
This aligns most with the philosophy of the End of Year Appeal;
UI Expand
title
Spaghetti against the wall
Throw it at everyone; anyone who has ever given + prayer partners. See what sticks.
Send to your entire team (anyone who has ever given + prayer partners). Snail mail is most effective, with a copy sent a few weeks later via email as a soft follow-up.
Then pick 20-40 to engage one-on-one.
Consider including a ministry magnet in the mailing (for your 20-40 or all).
UI Step
Build your materials
Cool new feature: Order from our ChalkLine store and pay with your Reliant Fund Number! ChalkLine can even mail printed pieces for you directly to your supporters.
Templates:
Letter *Does this need to be a template on ChalkLine? If so, do I work with Amber on that?
magnet *Waiting for template to upload in Reliant's store so I can link here.
Thanksgiving Card*Do we care about a Reliant-branded one or can we use these? Also, do we want to do an EOYA Bundle with all 3 of these?
1:1 Invitation to Give
Follow-up Phone Script
Follow-up Email
Follow-up Text
Cool new feature: Order from our ChalkLine store and pay with your Reliant Fund Number! ChalkLine can even mail printed pieces for you directly to your supporters.
UI Step
Enter the contest!
Send a copy of your end of year appeal to MTD@Reliant.org be entered into a drawing for a fabulous prize.
UI Step
Track your giving
Now: Take a snapshot of your current giving so you can see who gave or increased in the coming months.
Monthly: Compare giving to that snapshot to see if anything changed.