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STILL A DRAFT

So, you have a bit of backpay, eh? Ready to knock it out? Great! Below you'll find a sample letter you can use for your end of year ask. Drop your relevant info into the areas in parenthesis and change some of the language so it sounds more like your voice. Just keep in mind the main building blocks of this thing: 

...

It's recommended you snail mail this to a targeted list of people, then follow up with a personal call to invite them to give. You can also email a copy to them as a soft follow-up. 

Dear (Name), 

Maybe you've heard the folk tale of the young lumberjack. His first day on the job, he eagerly felled more trees than anyone else. By the fourth day, his productivity had dwindled so far that his supervisor asked what was wrong.

The man said, “I don’t understand. I’m working even harder than before but cutting less timber.”

When the supervisor asked how often he sharpened his ax, the lumberjack replied, “I have too many trees to cut — I don’t have time to sharpen my ax.”

This is an "ax-sharpening" season for me. (As students return home for winter break - OR - As we're coming up on that time of year where many are thinking about charitable giving), it's time for me to pause to pause to ensure I have the necessary resources to continue in ministry in the coming year. As someone who has helped me sharpen my ax in the past, I felt it necessary to invite you to again consider sowing generously into introducing (students, first responders, Italians, etc) to the transformative power of Jesus. He continues to provide opportunities for greater impact and broader scope, and I'm trusting Him for the resources to match that vision. 

The need for gospel workers in (our community) remains substantial. Take, for example, the story of (Insert ministry story here). Your support has helped make an immense difference in the lives of (students like Meredith). And every dollar invested contributes to nurturing a new generation of believers who hunger for biblical truth.

This holiday season, I'm trusting the Lord will provide $10,000 in year-end gifts. This giving is a is a crucial part of my sustainability in ministry, and I believe it's a goal that can be reached with the support of individuals like you who share the vision. Would you take a moment right now to seek the Lord's guidance on how He wants you to respond to this need? 

Please allow me to offer three reasons why this is a worthy investment:

1. We're making an impact. Each week, more than (120 college students) are impacted by our ministry. They're coming to faith, joining community groups, reaching out, and developing as leaders.
2. There's a ripple effect. The (students) we minister to here go on to have families, work at engineering firms, open dentist offices, etc. The good news of Jesus goes with them into their homes, the lives of their children and across the globe.
3. There's more to be done. The (Louisville metro area) is home to more than (50,000 college students). Even if you combine all of the evangelical (campus) ministries, at best, we're only engaging __% of them. These (students) need to hear that Jesus deeply loves them. Your giving creates opportunities to do that.

Thank you for prayerfully considering. You can expect me to give you a quick (call or text) in a few days to see how the Lord is leading you.

May God bless you abundantly for sowing into the Kingdom at this pivotal time, 

(your signature here)

(Phone #)

(email)

All gifts are tax-deductible. To count for the 2023 fiscal year, gifts must be made online or postmarked by December 31st.
Online giving: (type out your Reliant giving page URL here)
Mailing address: Reliant Mission, ATTN: Gift Services, 11002 Lake Hart Dr., Orlando, FL 32832 *Please include (my name) and FD#______  on the memo line.