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    • Sample ask for backpay make your need known to your entire team (anyone who has ever given + prayer partners), then pick 20-40 to engage 1:1
    • Sample follow-ups (scripts, emails, 
    • Contest: Whoever gets their year-end appeal out first? Send us a copy of it to be entered into a drawing? 
    • link to Chalkline store 
      • thanksgiving card *Do we care about a Reliant-branded one or can we use these? 
      • magnet *Amber is working on these
      • ask letter + magnet - EOYA bundle
    • Hey Market is Reliant's text service - we can text our people
      • Jenni Saniuk do we do an opt-in for reminder texts? Or opt-out? 
    • Find or write Solomon pg: How to find special gifts in Toolbox. *See screenshots from chat. 


cohort workshop

  • Why we do this: Appeals to a diff type of giver
  • Determine how much do you need to raise. $mo shortfall (support goal - promises) X15 + backpay  OR $10K, whichever you feel better about setting as your goal.
  • Keva draft template and send to Heather by Thurs
  • Method: 1:1 ask and follow up + spaghetti on the wall (i.e. letter to everyone). Hybrid = both
    • Search toolbox for one-time givers who gave $200< in a single gift in the last 3 yrs
    • if you have supporters who gave multiple times in 3 yrs, just count them 1x
    • lets say all those ppl give what they gave last time. How much does that add up to? Is that close to meeting your year-end ask amount?
  • 1:1 Ask, then send Thanksgiving card = good if you want to get ahead of the pack
  • Thanksgiving card then 1:1 ask = good if you want a relational primer before inviting them to give. 
  • Elements: *arrange in any order you wish
    • 1:1 invitation to give (phone, video call, in person, etc)
    • card - no ask, just relational/ im thankful for you. Doesnt have to include a pic, but if it does, dont feel like it has to be perfect. Selfie & move on
    • 1:1 follow up (phone or text)
    • mass letter "spaghetti against the wall" - sometimes will produce new irregular givers with which you can engage later
    • mass follow up
    • after-xmas reminder
    • Bonus points
      • Magnet or small gift (key, bookmark, bracelet, etc
      • an extra follow up