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Depends. EOYA appeals to a different type of giver than your recurring donor. For example, EOYA can be a great way to approach a larger-capacity giver who your coachee is intimidated by or with whom they cannot book a formal MTD presentation meeting (due to the giver's busy schedule). When this type of donor gives to a year-end appeal, it indicates a level of interest in the ministry and invites follow-up conversations and follow-up giving opportunities. 

If those you're coaching are willing to follow the Game Plan for End Of Year Giving and only ask those who have not received an invitation to give in 6 months or more, then tell them to go for it. 

Here's another way to think about it: 

• The EOYA appeals to a different type of donor than the monthly/ recurring donor. Because of that, yes, you can encourage those who are in Initial MTD to do an EOYA. However, they should only send the appeal to the following types of people: 

  • Larger capacity (wealthy)
  • Those who are non-committal (won’t sign up for a recurring gift, but might give a special gift)
  • Those who have previously said no to giving
  • Those who are extra hard to get a hold of/ ghosting
  • Those who have given a special gift, but don’t give on a recurring basis.

  This might end up being a real short list of people. But, that’s ok for year 1! It starts the healthy habit of offering a year-end giving opportunity.