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Because careers change, salaries flux, investments grow and giving capacity changes, we regularly engage our donors in opportunities to lift (increase) their giving. That supporter who came on your team as a new college grad likely has a different income ten years into her career. If you've never engaged her in an opportunity to increase her impact, it's likely something she hasn't considered, even though she has the capacity. Encouraging your ministry partners to seek the Lord on the level of engagement He is asking them to lean into this year yields a more robust support team and a deeper connection with them.
Elements of the Invitation to Increase
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How does inviting a supporter to increase honor them? In the Practical Steps section, of this page, you'll find instructions on calculating an Intentional Gift Amount. This is based on the number of supporters you feel you can wrap your arms around and stay connected with over the course of a year. Why think through this? Because when it comes time for cultivation of your MTD partnerships, you can have a quick touch-base with 150 partners or a meaningful connection with 50 partners. It's for you to decide. Do you want a team of ministry donors, or ministry partners? There's a big difference, and it will impact every aspect of how you do MTD. If you're desiring partnership, consider; "What makes someone a true partner in ministry? And how do I honor that relationship?" Writing your prayer letter in a partner-centered way; showing them how they're making an impact, is a start! Other things to consider: Asking for their advice, inviting them to volunteer, giving them opportunities to speak into your life, sending short prayer texts, investing in their life as a spiritual friend - a place in which they can find meaningful connection that points them to Jesus (this need can be especially high among some of our higher-capacity partners). Yes, this will require some extra work on the front-end. But, it will also mean less time on the back-end having to find new donors. Start small, with the vision to build up to this ideal over a number of years. The Practical Steps section will encourage you to start with a list of 20 people. Ask the Lord to show you what 20 partners He wants you to invest in and go deeper with this year. |
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