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After Q&A, move to this week's strategy skill session: how we follow-up on our End of Year Ask donors through the Thank, Show, Connect, Offer rhythm. FYI: Your cohort might want to focus on the "Thank" portion of this rhythm because that's the season they're currently in - thanking those who gave a special gift at year-end. We wanted to also introduce the full cycle because that's what extends beyond the "thank you" in how to cultivate special-gift donors to give again.
Thank, Show, Connect, Offer
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