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titleCONNECT personally with your donor. 

No financial ask. 

Better spiritual condition as a result of interacting with and giving to the ministry.

People give to people, not to organizations, mission statements or strategies. So, connect with them as a person. 


Personal connections can include: 

  • Phone call or text.
  • Prayer, either live, on a voicemail or written out.
  • call or text to pray/care for the donorCreative Ways to Connect
  • Additional resources for long-term discipleship and development of your larger-capacity donors can be found at Generous Giving. They provide both resources and events that foster joyful generosity. 




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titleWhat happens when you connect with your donors.

Compassion International wondered what would happen with donor retention if they simply called donors, thanked them for their involvement and prayed with them. That’s it. No ask. Just connection and ministering to the people who empowered them.

Retention shot through the roof. Donors even increased their giving.... with no ask!

When Good News Jail & Prison Ministry heard of the project, they decided to duplicate it. At the time, 50% of their donors were leaving after their first year of giving and another 46% left after 2 years. They launched a project to increase retention by connecting with their donors. The goal was for their donors to be in a better spiritual condition as a result of interacting with and giving to the ministry. So, they got on the phone, thanking and praying with current donors. Welcome packets were sent to new donors and two weeks later, the missionary would give the new donor a personal phone call. After just ONE year of focusing on maintaining a relationship with donors apart from asking for funds, the ministry went from a 50% retention rate, to a 90% retention rate! 

A few things they learned:

  • Nurturing donors once a month by phone increases retention; specifically if you avoid talking about money.
  • It takes two months for the donor to figure out you’re not calling to ask for money.
  • Support development happens through real, active relationships.
  • A regular giver (monthly, quarterly, annually) is more valuable and has a higher retention rate than the annual donor you have to ask each year.
  • One of the best indications of donor retention is the number of things they give to, not necessarily the amount. *Another stat says if a donor gives to three or more ministries, their retention rate for all increases. 
  • The most loyal donors are those who not only gave, but have been involved in the ministry in other ways. So, invite them to get involved in other ways!


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