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When we ask people to increase or renew their financial engagement with us, we know there are a number of methods that can be used:  Virtual meetings, face-to-face meetings, letters, texts, etc.  And it’s easy to jump into form, before attending to function. 

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General fund-raising wisdom emphasizes that face-to-face virtually or in person is best, yet it would be impossible for us to phone or meet with our entire team.  This is the busiest season of year for just about everyone on the earth.  So while we need to identify key people to target for personal meetings, the bulk of our people need to reached by written communication.  Fact is, even our key people are honored by a written request.  There has been a great deal of data on this process. The "Ask" is not just for your top 20. It's for your whole network.

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