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Comment: Grammar

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If your goal is monthly, avoid the special gift ask until you’ve asked clearly for recurring giving first. Donors need to understand clearly what you need. They may think that giving an additional $500 right now is just as good (or better) than increasing their monthly gift.

If you ask for a special gift, share a concrete ministry need, such as a seminary class or new ministry computer, and be bold to ask if they could cover the entire cost. You’ll be surprised at what people will do, especially to cover a one-time, concrete gift. A $1,000 laptop is not too much to ask if they believe it will have a big impact on your ministry. If they cannot afford this, they’ll let you know. Then you can ask for a contribution toward the goal.

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