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- Write a brief prayer letter that stands out and only explains the funding shortfall and your plan to return to full-time support raising. Keep it very short and noticeable in order to maximize the chances of getting read. Don't feel obligated to give a ministry update at the same time — you’ve done this in other letters.
- Send in “multiple dimensions.” If you typically email your prayer letter, send a postal mail copy to everyone as a follow up. If you typically use postal mail, send an email with the identical letter attached. (“I just recently sent this in the mail, but wanted to make sure you didn’t miss it, so I’ve attached it to this email.”) Handwrite intros or p.s. on the postal letter.
- Promise to call every letter recipient, then do it. If you are following up Current Partners, this may already take months. It’s worth it. You want them to know what’s going on. Depending on the circumstances, set up a time to meet in person, a distance appointment or do a call for decision.
- Consider sending funding updates every few weeks via email or online. Invite partners to follow along as you pursue your goal! Create a visual graph. A concrete date and dollar number make this possible.
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