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Which categories are these givers in? If many are in the same category, that tells you who to appreciate and engage first. For many missionaries, they may be active regular donors. With your EOY Ask, this category containing the highest percent of your giving deserves top attention.
How many are giving the top 20%? Generally a few people are giving the bulk of your budget. They deserve top priority and personalized attention. Consider how will you deepen their involvement with you in the coming year.
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