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October: PLAN IT OUT |
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November:
SEND YOUR INVITEINVITE PEOPLE TO GIVE
(before Thanksgiving)
1.
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We've partnered with ChalkLine to make it even easier to create and send your printed pieces. Simply use their templates or create your own, send your mail-merge to ChalkLine, then schedule when you want them to snail-mail it. *We recommend sending the week before Thanksgiving.
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December: ENGAGE PERSONALLY
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On Giving Tuesday, personally follow-up on your giving invitation
Around December 15th, send a second follow-up
Around Christmas, consider a "Merry Christmas" message (no mention of support)
Around December 30th, last follow-up
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- Steps 1& 2 of Revisiting Cultivation - Good resource if you tend to have a hard time inviting people to give at year-end because you feel like you haven’t done a good enough job of cultivation.
- The Easy Peasy EOYA
- Sample EOYA Letter for Backpay
- Chalkline - Reliant Magnet Templates
- Chalkline - Thanksgiving cards
- Chalkline 2024 printing/mailing deadlines
- EOY Scripts/Samples
- Fundamentals for Large Donor Asks
- Sample Timelines - EOYA
