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This guide, adapting principles from our End of Year Giving Strategy (which is also the BEST time to invite people to special giving), is intended to help you prepare for and execute a special gift campaign to ensure your upcoming furlough home assignment contributes to, rather than detracts from, your overall thriving.
For additional resources for your upcoming furloughhome assignment, check out this Solomon page.
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There are two answers to this question: 4-6 Months prior to the start of your home assignment. Don’t underestimate the amount of time needed to prepare, communicate, and ultimately follow up with those who might contribute to a special gift campaign. On top of the other preparations you will make to return to the States, earlier is always better. An end-of-year giving campaign if possible. Did you know that end-of-year giving appeals to a different type of donor than your standard monthly partner? It’s wise to offer various giving opportunities because you recognize there is no "one size fits all" to financial partnership. A large ask, such as an end-of-year giving appeal, tends to resonate with your special gift donors (look for any who gave over the past three years) and those with a higher capacity to give. This group may even include those who stopped giving or have never given before. This group can make up a HUGE chunk in your MTD. We’ve had missionaries goers who gathered $10,000, $25,000, and even $50,000 in their end-of-year giving efforts! Statistics indicate that 31% of all charitable giving happens at year-end, and 12% of all giving happens in the last three days of the year. This is a season when everyone you know is making some financial choices for this year and next. Two streams of thought are happening: decisions about their giving priorities for the next year, and how to steward end-of-year bonuses and/or commissions. |
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There are many options on how to invite someone to give a special gift. However, this is the process we recommend and have seen a lot of fruit from:
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For an invitation to be effective, we recommend sending this follow-up email separate from your monthly update letter. Here are some sample letters/phone call scripts tailored for an end-of-year gift, and below are some tips on how to best craft this email:
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There is no real limit to how much you can ask for, and we've seen anything from $100 to over $70,000 come in for certain individuals. However, there are some good ways you can go about setting a special gift or end-of-year goal:
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