Page History
...
| What is an End-of-Year Ask? | Why is it important? | Who should I invite? | Do I wait until the end of the year to invite? | ||||||
|---|---|---|---|---|---|---|---|---|---|
It's a great opportunity to engage a different type of donor than your standard monthly one by inviting them to give a special financial gift in November or December. | Statistics indicate:
| This appeal speaks to a different type of donor than your monthly one. It attracts irregular givers, those who only give when asked and those who tend to be higher capacity and customarily give at year end. | Nope! The earlier the better! |
...
October: PLAN IT OUT |
| Anchor | ||||
|---|---|---|---|---|
|
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
November: INVITE PEOPLE TO GIVE
(before Thanksgiving)
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
We've partnered with ChalkLine to make it even easier to create and send your printed pieces. Simply use their templates or create your own, send your mail-merge to ChalkLine, then schedule when you want them to snail-mail it. *We recommend sending the week before Thanksgiving.
| Anchor | ||||
|---|---|---|---|---|
|
December: ENGAGE PERSONALLY
| Multiexcerpt include | ||||||||
|---|---|---|---|---|---|---|---|---|
|
On Giving Tuesday, personally follow-up on your giving invitation
Around December 15th, send a second follow-up
Around Christmas, consider a "Merry Christmas" message (no mention of support)
Around December 30th, last follow-up
Additional Resources
- Steps 1& 2 of Revisiting Cultivation - Good resource if you tend to have a hard time inviting people to give at year-end because you feel like you haven’t done a good enough job of cultivation.
- The Easy Peasy EOYA
- Sample EOYA Letter for Backpay
- Chalkline - Reliant Magnet Templates
- Chalkline - Thanksgiving cards
- Chalkline 2024 printing/mailing deadlines
- EOY Scripts/Samples
- Fundamentals for Large Donor Asks
- Sample Timelines - EOYA
