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What is an End-of-Year Ask?Why is it important?Who should I invite? Do I wait until the end of the year to invite?

It's a great opportunity to engage a different type of donor than your standard monthly one by inviting them to give a special financial gift in November or December. A special invitation to a ministry giving opportunity at the end of the calendar year.

Anchor
October
October

Statistics indicate:

  • 31% of ALL CHARITABLE GIVING happens at year-end.
  • 12% of all giving happens in the last three days of the year.  
This appeal speaks to a different type of donor than your monthly one. It attracts irregular givers, those who only give when asked and those who tend to be higher capacity and customarily give at year end. Nope! The earlier the better! 

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