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Here's the November Anchor link: End of Year Ask - Easy as PIE - MTD Health - Solomon (reliant.org)
Subject Line: Don't be a turkey! Invite people to join you in ministry.
November: INVITE PEOPLE TO GIVE
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Is it turkey time or is it time to get those End-of-Year-Asks out? Hmmm...
Hi (name),
Guess what? We wrote your year-end appeal letter for you! Simply edit it to include your stories/ your tone, then mail that turkey (see what I did there) the week before Thanksgiving.
We believe the year-end appeal is one of the most valuable tools in our toolbox when it comes to connecting with higher-capacity donors, so we wanted to make it as easy as pie for you.
If you've been following along, here's November's action items: This month, plan to:
- Take a snapshot of your giving before sending an appeal.
- Build your materials. This includes your appeal letter, any scripts you'll use and even a greeting card or magnet. Jenni Saniuk any Chalkline templates to put into here?
- Invite people to give! Aim for your invitations to hit the week before Thanksgiving. This puts you ahead of the pack and gives more opportunities for reminders and follow-ups.
If you haven't been following along, here's the entire Easy as PIE plan.
If you'd prefer a relational primer before inviting someone to give, send a snail-mail or email piece. This can be an "I'm thankful for you" card around Thanksgiving, your year-end appeal letter with a hand-written note, a prayer magnet, a postcard, etc.
We've partnered with ChalkLine to make it even easier to create and send your printed pieces. Simply use their templates or create your own, send your mail-merge to ChalkLine, then schedule when you want them to snail-mail it. *We recommend sending the week before Thanksgiving.
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Here’s to an empowering end of year!
