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It's the most wonderful time of the year! Time to engage those who respond well to an End of Year Ask.
Our theme this year is: Easy as P.I.E. - Plan, Invite, Engage.
With these three steps, we believe you can easily and thoughtfully create an appeal that will be impactful and fruitful!
| What is an End-of-Year Ask? | Why is it important? | Who should I invite? | Do I wait until the end of the year to invite? | ||||||
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A special invitation to a ministry giving opportunity at the end of the calendar year. | Statistics indicate:
| This appeal speaks to a different type of donor than your monthly one. It attracts irregular givers, those who only give when asked and those who tend to be higher capacity and customarily give at year end. | Nope! The earlier the better! |
October: PLAN IT OUT |
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November: SEND YOUR INVITE
(before Thanksgiving)
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We've partnered with ChalkLine to make it even easier to create and send your printed pieces. Simply use their templates or create your own, send your mail-merge to ChalkLine, then schedule when you want them to snail-mail it. *We recommend sending the week before Thanksgiving.
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December: ENGAGE PERSONALLY
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On Giving Tuesday, personally follow-up on your giving invitation
Around December 15th, send a second follow-up
Around Christmas, consider a "Merry Christmas" message (no mention of support)
Around December 30th, last follow-up
Additional Resources
- Steps 1& 2 of Revisiting Cultivation - Good resource if you tend to have a hard time inviting people to give at year-end because you feel like you haven’t done a good enough job of cultivation.
- The Easy Peasy EOYA
- Sample EOYA Letter for Backpay
- Chalkline - Reliant Magnet Templates
- Chalkline - Thanksgiving cards
- Chalkline 2024 printing/mailing deadlines
- EOY Scripts/Samples
- Fundamentals for Large Donor Asks
- Sample Timelines - EOYA
