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| What is an End-of-Year Ask? | Why is it important? | Who should I invite? | Do I wait until the end of the year to invite? | ||||||
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A special invitation to a ministry giving opportunity at the end of the calendar year. | Statistics indicate:
| This appeal speaks to a different type of donor than your monthly one. It attracts irregular givers, those who only give when asked and those who tend to be higher capacity and customarily give at year end. | Nope! The earlier the better! |
October: PLAN IT OUT |
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November: SEND YOUR INVITE
(before Thanksgiving)
Action Steps:
- Gather a list of names you want to invite to give
- Create your invitation + magnet via Chalkline
- Send your mail-merge to Chalkline. Schedule it to be snail-mailed out the week before Thanksgiving
- You can download your donor's mailing addresses direct from Toolbox: MTD Reporting: Donors: Filter (All, Active, etc. You choose): Tasks: Download CSV
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December: ENGAGE PERSONALLY
Action Steps:
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