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With these three steps, we believe you can easily and thoughtfully create an appeal that will be impactful and fruitful! 


What is an End-of-Year Ask?Why is it important?Who should I invite? Do I wait until the end of the year to invite?
A special invitation to a ministry giving opportunity at the end of the calendar year.

Statistics indicate:

  • 31% of ALL CHARITABLE GIVING happens at year-end.
  • 12% of all giving happens in the last three days of the year.  
This appeal speaks to a different type of donor than your monthly one. It attracts irregular givers, those who only give when asked and those who tend to be higher capacity and customarily give at year end. Nope! The earlier the better! 

What is an End-of-Year Ask?

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