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Subject: Making it Easy As Pie: End of Year Ask Season!
It's that the most wonderful time of year again when we remind you that it's never too early to start working on your the year! Time to engage those givers who respond well to an End of Year ask. But you may be asking.... what is that? Well, let me tell you!Ask.
Our theme this year is called Easy as P.I.E. - Plan, Invite, and Engage.
With these three steps, we believe you can easily and thoughtfully create an appeal that will be impactful and fruitful!
What is an End-of-Year Ask?
A special ask for ministry partners, allowing them to engage in a invitation to a ministry giving opportunity at the end of the calendar year.
Why is this
...
End-of-Year Ask important?
Statistics indicate:
- 31% of ALL CHARITABLE GIVING happens at year-end.
- 12% of all giving happens in the last three days of the year.
This is a season when everyone you know makes some financial choices for this year and next. Two streams of thought are happening. They are deciding on their giving priorities for the next year. They are also receiving end-of-year bonuses and choosing how to be generous with their windfall earnings.
Our theme this year is called Easy as P.I.E. P.I.E. stands for Plan, Invite, and Engage! With these three steps, we believe you can easily and thoughtfully create an ask to your donors that will be impactful and fruitful! Now let's get down to the nuts and bolts of this plan:
Who should I invite?
This appeal speaks to a different type of donor than your monthly one. It attracts irregular givers, those who only give when asked and those who tend to be higher capacity and customarily give at year end.
Should I wait until the end of the year to ask?
Nope! The earlier the better!
October: PLAN IT OUT
...
Action Steps:
- Who do you want to
ask- invite to give?
- What is the vision or need you want to
ask for- present?
- Hint: It's not about the money, your ministry vision, or your needs.It's about giving people an opportunity to invest in something they care about.
- How do you want to
ask- present?
- invite them into this giving opportunity?
- invite them into this giving opportunity?
November: SEND YOUR INVITE
(before Thanksgiving)
Action Steps:
- Get the
- Gather a list of names
that - you want to invite to
ask- give
- Create your
ask - Magnet
- magnet via
chalkline- Chalkline
- Send your
Mailmerge - mail-merge to Chalkline. Schedule it to be mailed out the week before Thanksgiving
- mail-merge to Chalkline. Schedule it to be mailed out the week before Thanksgiving
December: ENGAGE PERSONALLY
Action Steps:
- On Giving Tuesday,
send a - personally follow-up on your
ask- giving invitation
- Around
Deceember - December 15th, send a second follow-up
- Around December 30th,
do on - last follow-up
...
