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It's that time of year again when we remind you that it's never too early to start working on your End of Year ask. But you may be asking.... what is that? Well, let me tell you!
What is an End-of-Year Ask?
A special ask for ministry partners, allowing them to engage in a giving opportunity at the end of the calendar year.
Why is this EOY Ask important?
Statistics indicate:
- 31% of ALL CHARITABLE GIVING happens at year-end.
- 12% of all giving happens in the last three days of the year.
This is a season when everyone you know makes some financial choices for this year and next. Two streams of thought are happening. They are deciding on their giving priorities for the next year. They are also receiving end-of-year bonuses and choosing how to be generous with their windfall earnings.
Our theme this year is called Easy as P.I.E. P.I.E. stands for Plan, Invite, and Engage! With these three steps, we believe you can easily and thoughtfully create an ask to your donors that will be impactful and fruitful! Now let's get down to the nuts and bolts of this plan:
October: PLAN
Action Steps:
- Who do you want to ask?
- What is the need you want to ask for?
- How do you want to ask?
November: INVITE (before Thanksgiving)
Action Steps:
- Get the list of names that you want to ask
- Create your ask + Magnet via chalkline
- Send your Mailmerge to Chalkline the week before Thanksgiving
December: ENGAGE
Action Steps:
- On Giving Tuesday, send a follow up on your ask
- Around Deceember 15th, send a second follow up
- Around December 30th, do on last follow up
We will send out a detailed email about each step at the beginning of October, November, and December with more specific steps to follow! Look out for October's email next week!
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